Reverse Weave

Champion invented the first hoodie in 1934. That design was then copied by every single apparel brand.

Nike printed its first hoodies on Champion blanks.

But no one knows that story.

That’s why we decided to turn Champion’s iconic “C” logo into a copyright symbol. We swapped the © into our films, our logo and released it on limited-edition hoodies to restake our place as the rightful owner of the hoodie.