Champion
(Overview)
The Renegade Challenge was TikTok’s first viral hit. But the trend’s creator, Jalaiah Harmon, was never properly credited.
Champion decided to reverse that by creating a new hit—The Reverse Renegade—putting Jalaiah in the spotlight and launching an entirely backwards move on TikTok and Reels.
We saw an 89% increase in Reverse Weave sales during the campaign and 1.3MM generated in revenue. More than that, TikTok changed their policy to ensure that creators were properly credited going forward.
(Awards)
Cannes Lions 1 Silver, 3 Shortlist / D&AD 1 Graphite, 2 Wood / Clio Awards 3 Silver, 4 Bronze / WARC Awards 1 Grand Prix
