Stimulate Your Nonsenses

5 Gum was a seemingly forgotten brand. They’d stopped advertising and teen consumption was plummeting. But it actually wasn’t forgotten. While teens weren’t chewing 5, they were strangely making the craziest memes with our 17 year old campaign—Stimulate your Sense.

So, to relaunch 5 Gum, we decided not to introduce a new campaign, but to co-create one with the brain-rotted meme-lords behind 17 years of 5 gum nonsense.